Rebranding

Istanblue is a brand of vodka produced in Turkey, and was mostly popular amongst college students who preferred cheaper options since brands like Smirnoff were sold at twice the price. In 2009, Istanblue’s selling rates started to decrease, mainly because of the increase in alcohol taxes. The aim was to boost Istanblue’s sales and transform it into a brand that offers a high-end product, so that the quality matches the price. The new marketing strategy is to enhance the brand by presenting a more serious look. 

Brand Identity

The inspiration behind the logo is the two suspension bridges in Istanbul, Bosphorus and Fatih Sultan Mehmet. Both connect the continents Europe and Asia.

Bottle Design

Unlike the original cylinder bottles, the new bottles are more squarelike. Therefore, the logo corresponds to the rectangular outline. This combination creates a bolder statement. These decisions were made to implement the recent marketing strategy.

Coaster Design

A square one that corresponds both to the logo and bottle.

Typography 1 / Typography 4

This poster duo is designed to promote Typography IV. The last mandatory typography course in Pratt.

Typography 4 challenges students to use type as the major element of graphic communication, and encourages them to break the grid that has already been laid out. The paragraph typed out in the posters is the Wikipedia description of typography.

G’joob is a fictional energy drink which consists of electrolytes, natural flavors (lime and honey, grape and parsley, apple and carrot, mentha and coconut) and vitamins (A, B3, B6, B12, C, K) along with natural caffeine. Due to its nutritious ingredients and low sugar content, G’joob is perfect for athletes and people who love exercising. 

Brand Identity

The name of the brand and the characters are all derived from the lyrics of the Beatles song “I Am The Walrus”.

I am the eggman, they are the eggmen, I am the walrus, goo goo goo joob goo goo goo goo joob. Taken from the chorus, the Eggman and the Walrus are the main products. Pornographic Priestess (crabalocker fishwife, pornographic priestess, boy, you been a naughty girl you let your knickers down) and Elementary Penguin (elementary penguin singing Hari Krishna) are presented as the the Side Kicks.

acrylic paint on bristol paper (x2)

Commit to Green, a non-profit organization, aims to inspire individuals to participate in initiatives geared towards driving sustainable change. 

Brand Identity

initial “C” + initial “G” + LEAF icon

The idea behind the logo comes from Yin-yang concept and the Ouroboros. 

Yin-yang shows how opposite forces are actually complementary. A negative force can be transformed into a positive one, and vice versa. What Commit to Green is trying to do is the former. This indivisible whole (being earth at this point) is filled with opposites and the balance between them is the key. When one takes something from mother earth, then he/she has to give something of equal value in return, only then the cycle continues.

The Ouroboros is an ancient symbol depicting a serpent or a dragon eating its own tail. It symbolizes

If the Fountain of Youth is found, this anti-aging water will be one of the top-selling products in the world. This mythical water source, turned into a fictional product, restores the youth of anyone who consumes it periodically. Tempus sure is expensive, but it’s worth spending the money on. When one drinks a bottle each day, it prevents him/her to age.

Packaging

The hexagon shape refers to the molecular structure of H2O, while the single bottle is shaped like an hour-glass. The hour-glass is a reference to the brand’s name itself, since tempus means time, devourer of all things in latin. The shiny and reflective interior emphasizes on the effect of the product: it works like magic. The water is presented in a sharp-edged geometrical form that has a grainy texture. This decision was made to bring out the opposing elements of the brand; the first one being the scientific research behind the project based on the exponentially developing 21st century technologies and the latter being the fictional story – which recounted across the world for thousands of years – about a magical source of water, a gift from mother nature. A futuristic idea is presented in a modern package that also has an earthy feel.

Dead Can Dance

Dead Can Dance is an English-Australian musical project that formed in 1981. They explore African polyrhythms, Gaelic folk, Gregorian chant, Middle Eastern mantras and art rock. 

Album Covers (Front & Back)

The 33 1/3 RPM, Spiritchaser, is their seventh studio album. On Spiritchaser, instead of their traditional Eastern sound, DCD shows a very strong tribal African influence. The colors and patterns depicted are the visual interpretation of the overall atmosphere the  music creates while listening to the album. The moon is located right in front of the sun, it’s almost like an eclipse, which is considered as an evil omen in many belief systems. This was to capture the mysterious feel based on the ritual-like singing and use of other-worldy sounds. The 45 RPM, The Snake and the Moon, is the sixth song of Spiritchaser. A tribal song with African melodies, great percussion and chanting. The same moon from the other cover is wrapped tightly by a serpent. Both covers were hand-drawn, then scanned.

MAYDAY (BOEING VS AIRBUS)