Commit to Green, a non-profit organization, aims to inspire individuals to participate in initiatives geared towards driving sustainable change.
Brand Identity
initial “C” + initial “G” + LEAF icon
The idea behind the logo comes from Yin-yang concept and the Ouroboros.
Yin-yang shows how opposite forces are actually complementary. A negative force can be transformed into a positive one, and vice versa. What Commit to Green is trying to do is the former. This indivisible whole (being earth at this point) is filled with opposites and the balance between them is the key. When one takes something from mother earth, then he/she has to give something of equal value in return, only then the cycle continues.
The Ouroboros is an ancient symbol depicting a serpent or a dragon eating its own tail. It symbolizes