G’joob is a fictional energy drink which consists of electrolytes, natural flavors (lime and honey, grape and parsley, apple and carrot, mentha and coconut) and vitamins (A, B3, B6, B12, C, K) along with natural caffeine. Due to its nutritious ingredients and low sugar content, G’joob is perfect for athletes and people who love exercising. 

Brand Identity

The name of the brand and the characters are all derived from the lyrics of the Beatles song “I Am The Walrus”.

I am the eggman, they are the eggmen, I am the walrus, goo goo goo joob goo goo goo goo joob. Taken from the chorus, the Eggman and the Walrus are the main products. Pornographic Priestess (crabalocker fishwife, pornographic priestess, boy, you been a naughty girl you let your knickers down) and Elementary Penguin (elementary penguin singing Hari Krishna) are presented as the the Side Kicks.