Rebranding

Istanblue is a brand of vodka produced in Turkey, and was mostly popular amongst college students who preferred cheaper options since brands like Smirnoff were sold at twice the price. In 2009, Istanblue’s selling rates started to decrease, mainly because of the increase in alcohol taxes. The aim was to boost Istanblue’s sales and transform it into a brand that offers a high-end product, so that the quality matches the price. The new marketing strategy is to enhance the brand by presenting a more serious look. 

Brand Identity

The inspiration behind the logo is the two suspension bridges in Istanbul, Bosphorus and Fatih Sultan Mehmet. Both connect the continents Europe and Asia.

Bottle Design

Unlike the original cylinder bottles, the new bottles are more squarelike. Therefore, the logo corresponds to the rectangular outline. This combination creates a bolder statement. These decisions were made to implement the recent marketing strategy.

Coaster Design

A square one that corresponds both to the logo and bottle.