If the Fountain of Youth is found, this anti-aging water will be one of the top-selling products in the world. This mythical water source, turned into a fictional product, restores the youth of anyone who consumes it periodically. Tempus sure is expensive, but it’s worth spending the money on. When one drinks a bottle each day, it prevents him/her to age.

Packaging

The hexagon shape refers to the molecular structure of H2O, while the single bottle is shaped like an hour-glass. The hour-glass is a reference to the brand’s name itself, since tempus means time, devourer of all things in latin. The shiny and reflective interior emphasizes on the effect of the product: it works like magic. The water is presented in a sharp-edged geometrical form that has a grainy texture. This decision was made to bring out the opposing elements of the brand; the first one being the scientific research behind the project based on the exponentially developing 21st century technologies and the latter being the fictional story – which recounted across the world for thousands of years – about a magical source of water, a gift from mother nature. A futuristic idea is presented in a modern package that also has an earthy feel.